Sportscar in Tunnel | © lassedesignen - Fotolia.com
Germany – The World’s Automotive Hub of Innovation
Germany is recognized the world over for its outstanding automotive industry and excellence in engineering. From Asia to the Americas, German cars embody highly cherished values of innovation, reliability, safety, and design. Germany is by some distance Europe’s leading production and sales market. The country’s world-class R&D infrastructure, complete industry value chain integration, and highly qualified workforce create an internationally peerless automotive environment. It enables companies to develop cutting- edge technologies, which perfectly address tomorrow’s mobility needs.
Take a look at our impressive numbers and find out why, more than 125 years after inventing the automobile, Germany remains the world’s automotive innovation hub.
Industry & Market Numbers
- The automotive industry is the largest industry sector in Germany. In 2016, the auto sector listed a turnover of EUR 404 billion, around 20 percent of total German industry revenue. Source: VDA 2017
- Germany is Europe’s number one automotive market; accounting for over 30 percent of all passenger cars manufactured (5.75 million) and about 20 percent of all new car registrations (3.35 million). Source: VDA 2017
- Germany is home to 41 automobile assembly and engine production plants with a capacity of over one third of total automobile production in Europe. Source: ACEA 2016
- One in every five cars worldwide carries a German brand. Source: VDA 2015
- In 2016, domestic internal automotive industry R&D expenditure is expected to reach EUR 21.7 billion, equivalent to 35 percent of Germany’s total R&D expenditure. Source: VDA 2017
- 21 of the world’s top 100 automotive suppliers are German companies. Source: Automobilwoche, Spezial Dez. 2015
- Around 77 percent of cars produced in Germany in 2015 were ultimately destined for international markets – a new record. Source: VDA 2017
- R&D personnel within the German automobile industry reached a level of just about 110.000 in 2016. Around 808.500are employed in the industry as a whole. Source: VDA 2017
Fact Sheet Electric Mobility in Germany | © GTAI
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Sankar Das Gupta, Ph.D, DIC, Chairman & CEO, Co-Founder | Electrovaya Inc
Sankar Das Gupta, Ph.D, DIC, Chairman & Chief Executive Officer, Co-Founder | © Electrovaya Inc./GTAI
"Investing in Germany brings the immense German quality trademark for our customers and the ability to grow our business using the excellent infrastructure, locational advantage, value-for-money labor and favorable economic conditions. This investment is an integral part of our global strategy for batteries and already is giving outstanding returns." (2016)
Michio Koike, General Manager | TOYODENSO Deutschland GmbH
Michio Koike, Geschäftsführer TOYODENSO Deutschland GmbH | © TOYODENSO Deutschland GmbH
“After just a few months on the ground, being here has already paid off: My small team has secured two contracts, and several projects are in the works.”
Kritika Chauhan, Deputy General Manager - Human Resources | TATA Autocomp System LTD
Logo TATA Autocomp Systems LTD | © TATA Autocomp Systems LTD
“Moving to Germany gives us new opportunities both in the present and the future. We have the quality now, and thanks to the excellent benefits we also have a chance to push forward our R&D and European sales activities apace.“
Dr. Rob Smith, Vice President & General Manager | TRW Automotive
Dr. Rob Smith, Vice President & General Manager of TRW Automotive | © TRW Automotive/GTAI
“Germany offers an excellent labor force and unbeatable know-how in auto construction and mechanical engineering. Germany is a ‘must have’ for anybody who wants to be at the center of things in the auto industry."
International investors benefit from numerous competitive advantages when doing business in Germany. Germany’s favorable geographical location in the heart of Europe enables business without trade barriers, thanks to its integration in the European Union and the Eurozone. A stable single currency and close proximity to other major European markets consolidate the German automotive industry’s advantageous position.
|“Germany has established itself as one of the most attractive investment destinations worldwide. It is the only western European country that plays a significant part in the so-called “global Champions League.“ Source: Ernst & Young Standort Deutschland 2013|
Germany’s high concentration of auto-related R&D, design, supply, manufacturing and assembly facilities makes it possible for companies to successfully partner across the whole value chain. It also explains why recent studies see the German automotive industry outperforming other countries when it comes to innovative power, product quality and productivity.
Around 41% of all premium segment cars were produced in Germany in 2014. By becoming part of the world’s automotive innovation hub, investors have the opportunity to boost their businesses through innovating, producing, and marketing world-leading technologies and products “Made in Germany.”
Connected Cars Technologies - Germany is Europe´s leading market for connected cars | © Connected Car Innovation Study (2015) | Grafic: GTAI
The German automotive industry is a substantial and integral part of the global automotive industry. Suppliers and OEMs in Germany are on top of the technological market transformation. Automotive engineers are hard at work improving internal combustion engine energy efficiency, developing alternative drive technologies (including electric, hybrid, and fuel cell cars), and adapting lightweight materials and electronics.
Tighter carbon emission reduction targets and the government’s electric mobility initiative (“National Electromobility Development Plan”) are major innovation drivers for future growth. As a result, demand for connected cars equipped with driver-assistance systems and information components will increase significantly - especially in the premium segment.
Smart technologies will revolutionize the driving experience further. Germany’s industry strength in electronic technologies and software solutions allied to its innovative business networks bolster technological development in one of Germany’s major fields of expertise.
Oliver Seiler | © GTAI
"7 out of 10 premium cars produced in Europe are manufactured in Germany – A number which impressively illustrates the country’s innovation power – particularly important for the premium segment."
Oliver Seiler, Director Mechanical & Electronic Technologies, Germany Trade & Invest
As well as technological transformation, the automotive industry is undergoing a continuous value shift from OEMs to suppliers. According to a study conducted by Oliver Wyman and the German Automotive Industry Association (VDA), OEM share of global R&D value creation will decline from 60% today to 47% in 2025 (Source: FAST 2025). Strategic alliances between OEMs and suppliers - as well as within the supplying industry - will grow in importance and offer significant growth potential. Be part of Germany’s automotive success story and locate your business in the world’s largest automotive innovation hub.