Location Marketing

Blick über die Spree auf den Reichstag in Berlin | © gettyImages/Westend61

Location Marketing

GTAI Promotes Germany as a Business Location Abroad

Germany counts among the world’s leading business locations and regularly receives top ratings in international rankings. GTAI promotes the strengths of the German economy abroad in order to maintain this position. To do so, we rely on an effective communication strategy, excellently coordinated instruments and the right mix of our own and external content.

GTAI's marketing communications measures aim to convince foreign businesses to settle in Germany and also promote the good reputation of the German economy abroad. We focus on increasing the general perception of Germany as an innovative business and technology location, using a number of different channels (digital, TV, print) as well as exhibition and event participation.

Our strategic theme-led communication combines broader trending topics (e.g., digitalization) with more specialized topics (additive manufacturing). This allows foreign decision-makers to identify us as a direct contact point and service provider.

Campaign "Germany. Smart-up your business."

Since 2010, GTAI has been running business location campaigns abroad under the motif ‘Germany. Smart-up your business.’ The aim of the campaign is to make the audience aware of the innovation and performance capabilities of Germany as a business location. The target market is foreign decision-makers.

Germany. Smart-up your business


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Germany. Smart-up your business. (Mobility)

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Germany. Smart-up your business. (Healthcare)

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