Our magazine Markets Germany contains interesting reports, features, and news about Germany as an investment and technology location.
Cover Markets Germany - Issue 03/2017 | © Max Planck Institute, Leipzig, Germany
With a turnover of € 337 bn, the healthcare market in Germany is already one of the largest in the world; it is growing at an annual rate of about four per cent and the trend is likely to continue as a result of the aging society.
In addition there are 2,000 hospitals, university hospitals and top-level research institutes employing excellently-trained specialists, who also work at the mostly small and medium-sized German companies in the medical technology sector. With an export rate of 64 per cent, they are among the winners in a globalized market and are often trendsetters with their products: they are hidden champions, which Germany and the medical technology sector is full of.
Anyone who is successful here - this is what entrepreneurs say - becomes a part of this huge market and the highly innovative environment.
This is not easy. The health system is highly complex, the market strictly regulated, the competition big and hard. Profound knowledge of the market, of the legislation, of the entire environment are prerequisites for successful engagement in Germany. Local contacts are essential. But the effort and the costs are worth it.
"Come to Germany to be a world leader," says Sebastian Gaiser, Policy Advisor at Johnson & Johnson, in an interview with Markets Germany. There is little to add.
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Markets Germany is the English-language magazine of Germany Trade & Invest's investment section. The publication's target audience is the decision-makers of foreign companies who may serve as potential investors for Germany. Over 28 pages, the magazine offers extensive information on Germany as a business, investment and high-technology location that may interest foreign investors.
The magazine is highly regarded by its target audience: In a survey conducted in 2016, 56 percent of the readers thought the magazine was "good," and 32 percent rated it as "very good."
Publication, circulation and distribution:
Markets Germany is published three times a year (February, June, October). The circulation is 5,000 copies. The distribution takes place directly through Germany Trade & Invest.
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