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Germany’s Tourism Industry Reopening for Business
Germany’s tourism industry is cautiously reopening its doors nationwide with coronavirus incident rates dropping into the single digit range.
Jun 30, 2021
- Domestic holiday demand up as restrictions are removed
- Holidaymakers willing to spend more
- Discovering Germany’s diversity
- Digital solutions in demand
Domestic holiday demand up as restrictions are removed
Travel warnings and quarantine obligations have been dropped for many popular holiday destinations in Germany, with demand for stay-at-home holidays providing a boon to landlords, hoteliers and guests alike. The challenges faced by the tourism sector over the past year have been assuaged by rising vaccination levels and the sharp decline in Covid-19 incidence rates, making holidays in Germany a real possibility once more.
According to German Tourism Association (DTV) president Reinhard Meyer, the reopening will be cautious, subject to individual federal state and the local conditions on the ground. “On the coast and toward the Alps, it may be crowded,” he said, noting that other regions will also benefit from the boom, observing that “especially popular is everything that has to do with nature – for example, hiking or cycling.”
Holidaymakers willing to spend more
Increased demand is pushing up overnight stay prices, with the after-effects of the coronavirus pandemic similarly compounding typically high-season price levels. According to price comparison portal Check24, holiday apartments will cost around EUR 108 per night in the months of June, July and August – equivalent to almost 19 percent more than during the same period in the pre-crisis summer of 2019. However, holidaymaker willingness to pay more has also increased, with travelers spending around 25 percent more than in 2019.
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Discovering Germany’s diversity
Notwithstanding Germany’s traditionally popular seaside resorts and hotspots, more off-the-beaten track regions across the country are looking to capitalize on the increased demand for a German holiday experience. According to the DZT, which provides information services to potential visitors, these include the country’s central uplands for hiking trips and the Elbe sandstone mountains in Saxony which are particularly popular with climbers. The DZT believes that it is the country’s rich diversity that provides such fertile opportunity for the domestic tourism industry.
Digital solutions in demand
The current resurgence in the tourism sector is set to lead to the next industry chapter: sustainable tourism and the intelligent use of digital data. Speaking at the DZT “Knowledge Days” event in June, founder and investor Frank Thelen observed that “we will travel a lot, more than before. But it has to become climate-neutral.” As demand for travel experiences rise, Thelen explained, so too do the challenges created for climate protection. This, in turn, will drive demand for digitally driven sustainable-tourism solutions.
The DZT is addressing the future issue of responsible tourism by positioning Germany as a travel destination with sustainable and inclusive offerings in international competition. The outbreak of the Covid 19 pandemic has intensified the shift in values toward greater socio-ecological responsibility in international travel behavior.
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