This content is relevant for:Coronavirus / Industrie 4.0 / Machinery & Equipment
Your company is already operating in Germany and you would now like to export worldwide?
The world's largest industry trade show, the Hannover Messe, will only take place online in April due to the Covid-19 crisis. The digital Hannover Messe in April will focus on conference events, with new products presented digitally. Virtual visitors will be able to quickly gain an overview of innovations and make direct contact with the companies relevant to them.
Germany Trade & Invest will take part as in previous years and will be participating in the digital exhibition with a virtual booth.
German industry wants to exhibit less at trade shows in the future. This is shown by a survey conducted by the Munich-based ifo Institute. According to the study, 39 percent of the companies surveyed that have already been active at trade shows plan to reduce the number of their participations in the future. For larger companies with more than 1,000 employees, the corresponding figure is as high as 47 percent. "Trade fairs will remain important for companies, but they will have to change," concludes Ifo trade fair expert Horst Penzkofer. This is because digital formats have become more popular as a result of the coronavirus crisis.
Hybrid offerings are also planned for the future at all major locations. Hanover-based Deutsche Messe AG has set up its own streaming arena for this purpose. H'Up is the name of the company's subsidiary event venue, for which five backdrops with stages are permanently installed in the 3,250 square meters of Hall 18, on which, for example, panel discussions, interviews and product presentations can then take place."H'Up is an important new tool for business initiations," says trade fair boss Jochen Köckler, speaking of an "ideal combination of online, hybrid and live." From Hanover to the world has never been easier, more so since the Lower Saxons have also additionally set up the so-called Media Factory on the Hanover exhibition grounds. Deutsche Messe has taken over the former NDR broadcasting center with 15 film and sound studios, which can be used for online and hybrid events as well as video and audio recording.
These developments coincide with a push towards digital processes and automation in Hannover Messe’s target audience of engineering and industrial companies. The majority of companies in Germany see considerable efficiency deficits in their own corporate organization. One in two companies is relying on more automation and better product quality to close these gaps. These are the findings of the Potenzialanalyse Operative Effizienz study conducted by technology consultancy Sopra Steria and the F.A.Z. Institute, which surveyed 323 decision-makers as well as managers and specialists from various Industries. According to the study, securing competitiveness through greater efficiency is an ongoing issue for companies.
The global coronavirus pandemic is increasing the pressure, with the economic impact and repercussions of the pandemic enormous. In this situation, efficiency gains in the form of savings and optimization along the value chain are becoming more important than ever for companies seeking to overcome the worst effects of the crisis. One in two decision-makers surveyed expects an automation boom – partly because the potential of new technologies is currently not being exploited. Six out of ten companies are pushing ahead with digitalization projects with the greatest “quick win” prospects as well as the automation of processes. Seventy-one percent of companies want to replace inefficient processes with new ones. One in two companies is methodically searching for clues in order to eliminate efficiency brakes.