‚Made in Germany‘ the global benchmark
Manufacturing brand takes top spot in international survey
Mar 27, 2017
Berlin (GTAI) - Germany’s reputation for producing goods of the highest quality remains intact, according to the 2017 Made In Country Index (MICI) created by Statista.
Europe’s strongest economy’s ‘Made-in’ brand just pipped Switzerland and the EU to the top spot to garner the maximum index rating of 100 from a survey which asked 43,034 consumers worldwide and statistically represents 90 per cent of the global population. The ratings for Germany were particularly high in security and quality.
The news comes following a record trade surplus and sharp foreign trade increase reported over the turn of the year, as well as record levels of foreign direct investment into Germany which created a large number of jobs in production industries. “All the signs from foreign trade and investment reports in the first quarter of 2017 have been extremely encouraging,” said Dr. Benno Bunse, CEO of the? federal economic development agency Germany Trade & Invest.
“We are continuing to add quantity without diluting quality in the eyes of German product consumers, meaning we can maintain a healthy, consumer-led, production and export economy. We are seeing many more companies head to Germany as the gateway to the large EU and Eurozone markets, as well as a place to enjoy our sensible investment conditions and set up manufacturing facilities, thereby adding value to all stakeholders.”