Market Environment

Job Market

E-commerce continues to be a rapidly growing market, and this growth is reflected in the corresponding job market. According to a 2016 survey by the Bundesverband E-Commerce und Versandhandel Deutschland (German Federal Association of E-Commerce and Mail-Order Trade), two thirds of recruitment consultants expect more and more applicants to be interested in careers in online and multi-channel businesses in the coming years. Because the internet is becoming more common as a sales channel, graduates - including those without a computer-science related degree - have a plethora of opportunities in this industry sector. Graduates with degrees in marketing, management and even graphic design can find themselves with a rewarding career path in this field.

Training Programs

The demands placed upon e-commerce professionals are increasingly less technical and more business and marketing based. Moreover, e-commerce career entry points are incredibly diverse thanks to the young nature and new fields of activity in e-commerce. The requirements placed upon prospective employees can vary significantly. The number and range of market players in e-commerce is constantly growing: from mail order companies and specialty suppliers to auction and price comparison platforms. Accordingly, e-commerce offers numerous career opportunities including online shop manager, content manager, online marketing manager and affiliate manager positions to name but a few. Online retailers and industry associations also promote young talent: the Bundesverband E-Commerce und Versandhandel Deutschland (German Federal Association of E-Commerce and Mail-Order Trade) is planning to introduce a new training program, ‘’E-Commerce Kaufleute’’ (E-Commerce Business People), in 2018.

These training programs merge knowledge in the specialist fields of informatics and economics and provide e-commerce with a versatile and growing pool of well-educated young talent.


Method of payment has become an increasingly important component of e-commerce. According to a 2014 Fittkau and Maaß Consulting poll, lack of preferred payment method was the number one reason for cancelling online orders - meaning future businesses who utilize multiple payment methods will most probably enjoy a competitive advantage.

Online shopping is typically credit card driven, but again, Germany proves to be an exception. In Germany, just 10% prefer to pay by credit card whereas 30% prefer to be invoiced for their items (i.e. invoice which can be settled from bank current account). The proportion of shoppers preferring this method of payment increases significantly according to age and gender. Online Payment Systems (e.g. PayPal, SOFORT Überweisung and giropay) are the most popular means of payment overall.

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