Eastern Germany – Your Gateway to Europe
Market Potential for South African Businesses
At the German Ambassador’s invitation, Germany Trade & Invest and the Southern African-German Chamber of Commerce and Industry organized the cocktail reception “Eastern Germany – Your Gateway to Europe” at the residence of the German Ambassador in Cape Town on October 17, 2013. In their welcome addresses, the speakers presented the economic framework conditions of the investment location Germany. Eastern Germany was given a special role within the European market due to its outstanding development within the last 24 years. In that context the free services, which Germany Trade & Invest can offer to South-African investors in this region, were presented.
By introducing the German entrepreneurs of the business delegation, guests were given an insight into the international business activities occurring in Eastern Germany named as the New Federal States. Especially during the German Business Lounge following the presentations all guests had plenty of networking opportunities and the chance to personally discuss further questions with the GTAI representatives.
The following speakers gave welcome adresses:
Roland Herrmann, Consul General of the Federal Republic of Germany, Cape Town
Anja Tambusso-Ferraz, Representative Cape Town, Southern African German Chamber of Commerce and Industry
Peter Alltschekow, Managing Director Marketing & Communications, Director Eastern Germany, Germany Trade & Invest