Tapping Germany’s Business Potential

Opportunities for Singaporean Companies in Eastern Germany

Event: Nov 28, 2013 Location: Singapore

Brandenburger Tor Brandenburger Tor | © iStockphoto

Around 100 Singaporean company executives with interest in the business location Germany joined Germany Trade & Invest for an exclusive lunch reception organized in cooperation with the Singaporean-German Chamber of Industry and Commerce at the Goodwood Park Hotel in Singapore on November 28th, 2013.

In the beginning, Peter Alltschekow (Managing Director Marketing and Communications, Director Eastern Germany, Germany Trade & Invest) outlined the excellent framework conditions Singaporean companies can find in Europe’s largest economy, Germany, and particularly in Eastern Germany. This presentation was followed by a closer look at Germany’s new federal state of Saxony, offered by Barbara Weigert (Project Manager – Inward Investment, Saxony Economic Development Corporation).

Singaporean success stories made in Germany were presented by our two testimonial speakers from Singapore. One of Singapore’s largest companies, Singapore Airlines, is already well-established in Germany and the company’s former general manager in Germany, Casey Owyong (Regional Vice President Western Asia & Africa) kindly provided the other participants with insights into doing business in Germany. He was followed by Justin Lee (Business Development Director, Xmi Pte Ltd), whose company is currently entering the German market. Both speakers also highlighted Germany’s attractiveness for Singaporean investments.

Afterwards, the participants had the opportunity to network with the other company representatives from Singapore but also with representatives of Germany Trade & Invest and the federal state of Saxony and learn more about Eastern Germany’s locational advantages and the services Germany Trade & Invest offers to assist foreign investors.

Please find in the following the speaker’s presentations:

• Presentation by
Mr. Peter Alltschekow, Managing Director Marketing and Communications, Germany Trade & Invest

• Introduction of Federal State of Saxony by

Ms. Barbara Weigert, Project Manager – Inward Investment, Saxony Economic Development Corporation

• Singaporean Success Stories
– Mr. Casey Owyong, Regional Vice President Western Asia & Africa, Singapore Airlines
– Mr. Justin Lee, Business Development Director, Xmi Pte Ltd

This event was part of a roadshow with other conferences in India on November 30th (Mumbai) and on December 2nd (Hyderabad).

Photo Gallery

During the exclusive dinner buffet, South African and German participants had plenty of networking opportunities During the exclusive dinner buffet, South African and German participants had plenty of networking opportunities | © GTAI

Get an impression from the event by watching our picture gallery.


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