Event Germany Machinery & Equipment

US Business Forum: How to succeed in uncertain times

Event: Apr 01, 2019 Location: Hanover, Germany

Date and Location:
Monday, April 1, 2019, 2:00 p.m.-3:30 p.m.
Hannover Messe, Global Business & Markets, Hall 27, Business Forum 1
Registration by IHK Hannover

GTAI Forum GTAI Forum | © Peter-Paul Weiler_bild-kraftwerk

The United States stands out among the export markets and investment destinations for German companies. Around nine percent of German exports go to the US – mainly capital and intermediate goods for the American manufacturing sector. A large share of Germany’s outbound FDI stock is also located in the US.

The recent tax reform and increase in industrial activity in the US have supported the strong demand for German products in the US. But how do companies deal with the challenges presented by changes in US trade policy, the threat of additional tariffs and the new North American USMCA trade agreement?

These questions – as well as other challenges and opportunities in US business – will be discussed as part of a panel event of experts and business leaders hosted by GTAI in cooperation with the DIHK, Deutsche Messe, AmCham Germany, and the IHK Hanover.

2.00 p.m.


  • Dr. Robert Hermann | CEO, Germany Trade & Invest (GTAI)
  • Dr. Volker Treier | Chief Executive of Foreign Trade, Member of the Executive Board, Association of German Chambers of Industry and Commerce (DIHK)
2.10 p.m.


  • Ian Steff | Assistant Secretary for Global Markets and Director General of the United States and Foreign Commercial Service, U.S. Department of Commerce
  • Dr. Rob Smith | Vice President, AmCham Germany; Senior Vice President und General Manager, Europe and Middle East, AGCO
2.25 p.m.

Panel discussion

How to succeed in uncertain times. Addressing changing economic conditions in the US market.

Moderator: Mark Tomkins | President & CEO GACC Midwest


  • Detlef Daues | CEO, V-LINE GROUP
  • Dr. Rob Smith | Vice President, AmCham Germany; Senior Vice President und General Manager, Europe and Middle East, AGCO
  • Dr.-Ing. Karsten Röttger | Vorstand, Ecoroll AG
  • Ullrich Umann | Director Washington Office, Germany Trade & Invest (GTAI)
3.20 p.m.Q&A
3.30 p.m.End of the Event

The event language is German, keynotes in English.

Participation is free in combination with a Hannover Messe admission ticket.

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In cooperation with:

Partnerlogos AHK + DIHK + IHK @ Hannover Messe Partnerlogos AHK + DIHK + IHK @ Hannover Messe | © AHK + DIHK - Deutscher Industrie- und Handelskammertag + IHK
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