Press Release Gaming
Feb 10, 2014
Germany playing the game. And winning
Casual Connect in Amsterdam
Berlin/Amsterdam (gtai) - Germany is Europe’s largest games market in terms of revenues generated, having erupted over the past few years. It is showing little sign of slowing down. German gamers were responsible for EUR 3bn of revenue in 2013, according to industry watchdog newzoo, the highest in Europe and with 7% year-on-year growth.
It ranks first in the world based on payer/player ratio, with 70% of all gamers paying for games – that’s 70% of 39.8m gamers, nigh on half the country’s population, according to industry reviewer newzoo.
“The mobile games market is moving significantly faster than the online market so companies need to be able to cope with that and to capitalise on it,” said Julia Oentrich, Manager of Digital Economy at Germany Trade and Invest, Germany’s foreign trade and inward investment promotion agency. Online social/casual games form the most popular market segment followed by PC/Mac and smartphone gaming, which is very much on the rise.
With mobile gamers such a high potential audience and monetizing faster than web gamers, monetization of freemium games is the hottest topic in the virtual town at the moment and will no doubt form a significant part of the ideas exchange at the upcoming Casual Connect trade fair in Amsterdam, from February 11 through 13.
That German companies such as Berlin-founded AppLift, a mobile games marketing platform, are thus growing at spectacular speed, both in Germany and abroad, is hardly surprising.
Germany has become one of the global hubs for mobile, online and browser game production. The country has also become a preferred location for innovative start-ups, offering a winning combination of moderate costs, excellent infrastructure and a large talent pool.
“There are an extraordinary number of start-ups in Germany’s Berlin gaming cluster doing just that, as well as several other sites in Germany which all comprise developer, publisher and supplier companies. Berlin alone has almost double the number of start-up companies per 10,000 of population in comparison however, offering fantastic incentives for venture capitalists to invest in them.”
This is despite 2013 being, as the director of Berlin-founded ad monetization company SponsorPay Tomas Piktozis put it, ‘the year of the freemium,’ a year in which the vast number of first customers downloaded free games with purchaseable add-ons.