Press Release ICT

The Big Book of Big Data in Germany

New publication on Germany's big data landscape

Berlin (GTAI) - A new publication, from Germany’s Federal Association for Information Technology (BITKOM), federal economic development agency Germany Trade & Invest and Smart Data Forum, gives a fresh insight into Germany’s emerging Big Data market. The publication: “Germany – Excellence in Big Data” is a comprehensive review of the Big Data activities of all companies and scientific institutions in Germany. Among others, it describes how companies such as Beiersdorf, the German Parcel Delivery Service or Mercedes AMG use the streams of data in different ways

According to a study undertaken by BITKOM and KPMG, some 35 per cent of German companies are already using big data technologies to crunch numbers, with the goals of achieving better performance in various economic and social areas and improving general quality of life. There are also some 60 technology companies offering the complete range of services.
Backing those up are around 30 scientific institutions conducting research in the field of Big Data usage improvement, covering aspects from analytics and data security, through to data generation, storage and distribution efficiency.

“The new publication is a valuable overview of the German Big Data landscape and shows that Germany is in process of developing a leading position in this field,” said Henri Troillet, Senior Manager of Software at Germany Trade & Invest. “Big Data is an integral part of Germany’s stated strategy towards becoming the leading integrated industry location; this publication showcases how Germany is doing this.”

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