Search

The Federal Government has established a new agency for foreign trade promotion. Germany Trade & Invest GmbH, responsible for both foreign trade and inward investment promotion, officially came into being on January 1 following the merger of the German Office for Foreign Trade (BFAI) and Invest in Germany GmbH. Headquarters for the new agency is Berlin, with a further site in Cologne.

In an interview with the major German daily newspaper Die Welt, Germany Trade & Invest Chairman/CEO Jürgen Friedrich discussed the importance of “Made in Germany” as a brand in times of trade conflicts.


Welt: What’s the secret that allowed “Made in Germany” to become such a success?
Jürgen Friedrich: The “Made in Germany” label was actually introduced by the British government in the late nineteenth century to dissuade consumers from buying cheap German imports. The label stuck, but the idea that...

If you have any questions, please do not hesitate to contact our corporate communications team.



Andreas Bilfinger
Director
Public Relations
T +49 30 200 099 173
F +49 30 200 099 77 173
Submit your question

Jefferson Chase
Senior Manager
Media Relations (English)
T.: +49 30 200 099 170
F.: +49 30 200 099 77 170
Submit your question


Yi Cao
Senior Manager
Media Relations Asia
T.: +49 30 200 099 163
F.: +49 30 200 099 77 163
Submit your question

Esad Fazlic
Manager
Media...

Germany Trade & Invest is active on several social media platforms. The following is a list of all the available platforms where we can be found:

Markets on Air is a monthly news show produced by Deutsche Welle on behalf of Germany Trade & Invest.
Each segment covers both Germany's business environment and the latest activities of German companies around the world.


Find further issues of the Markets on Air on our YouTube channel.


video-markets-on-air

Germany attracted more than 2000 foreign business investment projects last year

In 2019, 1851 foreign companies have settled in Germany, the number of planned jobs has risen significantly from 24,000 (2018) to 42,000. Check out this year’s FDI Reporting here.

To help restart the trade fair sector, the German government is providing cover of up to EUR 600 million for corona disruptions to major events.

Germany’s historical leading role in coming the economy with ecology could serve as a model for the Glasgow conference, says the country’s international trade promotion agency.