FDI Reputation

FDI Reputation

First Choice in Europe

A recent study (2017) conducted by the American Chamber of Commerce highlights the positive regard in which the German business environment is held by US companies. Invited to indicate how attractive the German investmentenvironment is, 75 percent of the participating American companies replied with “very good” or “good”. A further 97 percent want to either expand or maintain their current activities in Germany over the next three to four years.

The UNCTAD World Investment Prospects Survey 2014-2016 confirms Germany's reputation as the most attractive business location in continental Europe. One hundred sixty-four trans-national companies ranked Germany first within Europe, and sixth internationally as top destination for 2014-2016. The Ernst & Young study on the attractiveness of the European economic area (2017) also shows that Germany is the number one business location in Europe and the number three worldwide.

Competitiveness Study

Germany’s Rank in Europe

Germany’s Rank Worldwide

Ernst & Young European Attractiveness Survey (2017)



A.T. Kearney FDI Confidence Index (2017)



UNCTAD World Investment Prospects Survey 2014-2016 (2017)



High Scores in Infrastructure and Workforce

In the above-mentioned Ernst & Young study, over 505 international decision-makers were surveyed on Europe and a further 209 managers of non-German companies were asked questions with a specific focus on Germany.

Germany received many great marks for various business location factors. These include infrastructure (telecommunications and logistics), workforce qualification and the attractiveness of the domestic market. 43 percent of those surveyed predict that Germany’s attractiveness will continue to grow in the coming years.

The study further shows that Germany’s growth drivers are in the transportation and automotive industries, information and communications technology, environmental technology, the energy/utilities sector, as well as pharmaceuticals and biotechnology, respectively. Surveyed managers expect that in the future most of the investments will go into research and development as well as in manufacturing. It is no surprise that 70 percent of companies surveyed are convinced that Germany is pursuing a policy that attracts international investors.

Bar Graph: Strengths of the German Business Location | © Ernst & Young 2017


Thomas Bozoyan Thomas Bozoyan | © GTAI

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Germany is one of the most attractive business locations in the world. See what international investors say about us.


International Studies

Looking for a second opinion? Surveys and comparative studies by investors and institutes show that Germany is also the right choice for you!