Hands holding smart phone | © TommL / istockphoto.com
Germany Conquers European Gaming Market
A preferred location for innovative start-ups, Germany also offers a winning combination of moderate costs, excellent infrastructure and a large talent pool for international gaming companies. Home to 26 million active gamers, Germany is Europe’s largest gaming market and has seen greater surge of online games than any other European country.
Gaming and related services are a major industry in Germany with revenues considerably higher than those of, for example, the movie industry. Gaming revenues continue to result mostly from data carriers and downloads, but in-game item selling has also become an important income source. Casual gaming, social gaming, and free-to-play MMO (massively multi-player online) games are driving this growth. The growing number of smart phones in Germany has resulted in increasing demand for mobile games – and it has opened up completely new customer groups.
Germany attracts international gaming companies with its highly skilled internationally minded workforce, state-of-the-art IT infrastructure, and government support as well as numerous gaming industry events.
The Gaming Industry in Germany | © GTAI
The German Gaming Industry
Our Fact Sheet shows that Germany is home to 26 million active gamers and Europe's largest gaming market.
Games: The gaming market is growing at a fast pace. Germany remains Europe’s largest and most attractive games market.
- Germany has the most internet users in Europe, creating significant potential for business.
- More than 26 million Germans play video games online, on smart phones, TVs, consoles and handhelds.
- In 2012, the German gaming market generated a total turnover of EUR 1.85 billion.
- Online and browser games in particular recorded promising two-digit growth rates over the last five years.
- In 2012, more than 1.7 billion apps were downloaded (+ 80% above 2011).
The German Gaming Landscape
Germany has become one of the global hubs for online and browser game production thanks to German companies such as BigPoint, Gameforge and Wooga. Gaming hubs are prospering in Germany’s major metropolitan areas: Berlin, Hamburg and the Rhine/Ruhr area are just a few examples of exciting gaming locations in Germany.
The German Gaming Landscape 2012 | © GTAI
Germany has a large pool of highly qualified and motivated employees and offers competitive labor costs compared to both Western and Eastern Europe. Germany has a rich tradition in engineering and entrepreneurship and a worldwide reputation in technological innovation power.
Germany’s gaming workforce also belongs to the world’s best qualified. The German gaming industry employs a 10 thousand strong workforce, with six thousand working directly for game developers and publishers. The high skill level is also due to a variety of specific education facilities: Around 40 public and private universities and other education establishments offer computer game-related courses of study. Labor costs in the German gaming industry are moderate.
Germany offers numerous incentives for all gaming companies - regardless of whether they are from Germany or otherwise. There is a large selection of programs available designed to support a wide variety of business activities at different stages of the investment process. These support programs are administered by the Federal states and the local clusters. They range from practical support and networking possibilities, to a wide range of monetary incentives, interest-reduced loans, equity capital/financing, consulting/expertise, guarantees, and access to regional funding.