Thanks to low unemployment and private debt levels, consumer spending in Germany has remained remarkably stable in recent years. In 2011, Germans had about EUR 1.6 trillion disposable income to spend - 2.6 percent more than in 2010.

As well as being Europe’s largest consumer goods market itself, Germany’s central position at the heart of Europe and its first-class infrastructure make it the ideal location to enter other western and eastern European consumer good markets.