Madica Medica 2026 | © Messe Düsseldorf GmbH

Event Germany Medical Technologies

Medica 2026

Germany Trade & Invest will be again present at this year’s MEDICA in Düsseldorf, one of the largest medical trade fair in the world.

16 Nov 2026
19 Nov 2026

Trade Fair Düsseldorf, Germany Medical Technologies
Medica 2026

Hall 15, Booth G36

Meet our healthcare experts on-site and learn more about business opportunities in Germany and abroad.

Join Our Presentations

Monday, November 16 

 

12:00 p.m. 

GTAI Booth 

Healthcare Market Germany: Current Trends and Bringing Innovations into Clinical Practice  

Explore the German healthcare market and gain valuable insights into current trends and effective pathways for bringing medtech innovations into clinical care use in Germany. 

 

  • Julia Albrecht I Senior Manager, Healthcare I GTAI 

  • Prof. Dr. Thomas Picht I Director of Division CEED & CMO I Charité

 

3:00 p.m. 

GTAI Booth  

How Germany’s University Hospitals Are Shaping the Future of Healthcare 

This session will highlight hospitals’ strategic priorities, digital transformation and clinician-driven innovation. The conversation will explore the shift towards outpatient care and opportunities for international companies. It will also underline future challenges and market opportunities in areas such as AI, personalized medicine, sustainability, resilience, and climate-adapted healthcare. 

 

  • Nadine Litchfield I Senior Manager, Healthcare I GTAI 

  • Priv.-Doz. Dr. med. Dalibor Bockelmann I Head of Medical Strategy I University Medical Center Freiburg

Tuesday, November 17 

 

11:00 a.m. 

Market Entry Stage  

Hall 15 

 

GTAI-Keynote: MedTech Market Germany: Opportunities for International Companies 

 

Germany Trade & Invest will highlight opportunities in Europe’s largest medtech market and provide an overview of key aspects of market access, regulation and reimbursement.

 

12:00 p.m. 

GTAI Booth  

 

Succeed in Germany’s Medical Aids Market: Trends and Market Access 

Gain valuable insights into the German medical aids (Hilfsmittel) market and develop a deeper understanding of the regulatory requirements and reimbursement landscape facilitating successful market entry. 

 

  • Julia Albrecht I Senior Manager, Healthcare I GTAI 

  • Lesley Plön I Consultant Regulatory Roles I Johner Institut

 

1:00 p.m. 

Market Entry Stage 

Hall 15 

GTAI-Panel: Choosing Germany: Global Perspectives on Investment Decisions 

Gain insights from Germany Trade & Invest’s “in-market” experts in the UK, France and the USA on what drives companies to invest in Germany. Listen to first-hand success stories from international companies that have established and grown their operations in the German market.

 

  • Markus Hempel I Director France (based in Paris) 

  • Rob Scheid I Director UK and Ireland (based in London) 

  • Dennis Wilkens I Director USA (based in San Francisco)  

  • International Success Stories I tbc 

Wednesday, November 18 

 

12:00 p.m. 

GTAI Booth  

 Your Success in Germany: Navigating Digital Health Regulations 

Join this session to gain practical insights about key regulatory and technical requirements shaping Germany's digital health market. Learn about DiGA requirements, BSI C5 and cloud-compliance requirements. 

 

  • Julia Pietsch I Director, Chemicals & Healthcare I GTAI  

  • Vijay Luiz I Manager Cloud Provider Risk, Regulatory & Compliance Assurance I PwC 

  • Steven Grimberg I Senior Manager Cybersecurity & Digitalization in Healthcare I PwC  

We look forward to meeting you in Düsseldorf!

Visit Germany Trade & Invest at booth G36, hall 15

Event: November 16, 2026 - November 19, 2026

Location: Messe Düsseldorf, Messeplatz, Stockumer Kirchstraße 61, 40474 Düsseldorf

 

Find more information about this event: Medica