The franchising of business concepts is more than just a relatively simple way to help companies grow rapidly within their home country; it is also an ideal tool for tapping foreign markets with established, successful systems.
The German franchising industry is also benefiting from this development. It has been growing more rapidly than the overall economy for years. In 2018, it recorded gains of more than 9 percent.
Germany’s large population and steadily growing purchasing power make it particularly attractive for foreign investors who primarily have their roots in the service industry. Moreover, the German government views franchising as an engine that drives the establishment of businesses and livelihoods in Germany – a cause that it fully supports.