advertising-goes-digital-1159551754 The future is digital | © GettyImages/Qi Yang

Advertising Industry

The advertising industry is going digital! Half of German companies currently use digital marketing channels.

Digitalization is affecting all industries. But particularly the advertising industry embraced digital solutions at an early stage. One main shift is the growing focus on measuring advertising performance. A strong concentration on the creative part of marketing campaigns will continue to have a place in the marketing mix, but brands are increasingly focused on the digital part of their marketing efforts as that can be measured more easily. Therefore almost half of German companies currently use digital marketing channels including email, social media, search engine advertising, display, and others.

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