Wanted: New Business Models

The internet economy is relatively young, meaning traditional business models may not always be capable of matching the speed and nature of consumer-vendor interaction in the digital economy. Concepts like cooperative value chains, multi-channel business models (e.g. ROPO –“research online, purchase offline”) and consumers who are constantly connected to the internet are all relatively new.

When it comes to monetizing digital content such as films, articles and music, new business models that combine acceptable revenue for the content creators and competitive prices for consumers are in high demand.

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