Greatview Aseptic Packaging (GA Pack), the second largest supplier of roll-fed aseptic packaging material in the world, will invest EUR 50 million in building a new European production facility in Halle (Saale), Germany. The new production site marks an important milestone in the company's international growth strategy. The facility will create approximately 110 new jobs.
Peder Berggren, Director, International Business at GA Pack, said, "With the new facility, we are significantly expanding our activities in Europe and thus the penetration of the largest regional market for aseptic packaging in the world. This commitment helps us grow our market share, further broaden our customer mix and capture part of the rapid growth in the international aseptic packaging market."
Halle was chosen for its optimal mix of competitive location factors. As Peder Berggren explains: "The production site offers excellent railroad connections and motorway access, and is located conveniently close to Leipzig airport. A significant number of professionals also live in the area. What won us over, though, were the authorities of Sachsen-Anhalt and Halle, who have shown great professionalism and eagerness to win this project. They have made it very clear from the start that, together, we can create a win-win-situation."
The production of aseptic packaging material in Germany is scheduled to start in 2012. The factory in Halle is expected to have an annual production capacity of approximately 4 billion packs by the end of 2013, and create work for at least 110 skilled employees.
Quelle: GA Pack