DMEA 2026

International Welcome Session: Welcome to the International Delegations

This session is about exchange, networking, and international collaboration. Designed to welcome our global partners and provide valuable insights into current market opportunities in Germany, followed by introductions from visiting delegations. It offers the chance to meet fellow international delegations, visitors, and exhibitors.

Moderation 

•  Julia Pietsch I Senior Manager Healthcare I GTAI 

Looking Across Borders: Pathways to Europe’s Health Markets

In this session, speakers from leading European digital health ecosystems will share insights into current developments in their home countries. They will highlight the opportunities and challenges emerging from ongoing digital transformation and discuss what these shifts mean for companies looking to enter or expand within European markets. Participants will gain a concise overview of the state of digital health across Europe—identifying promising entry points, common pitfalls, and strategic considerations for successful market engagement. Whether you are preparing your first international rollout or strengthening your existing European footprint, this panel offers valuable guidance for your next steps. 
Interested in building meaningful cross‑border collaborations and exploring new market opportunities? Then this is the session to attend.

Moderation

• Stefanie Zenk I Deputy Manager GTAI I Exportinitiative Gesundheitswirtschaft

Speaker

• Bjarte Frøyland I Senior Advisor I  Norwegian Directorate of Health 

Market Access Germany: Real-World Journeys and Best Practices

In this session, Dossier Solutions AS from Norway and Dermtest OÜ from Estonia share how they successfully entered and scaled in the German healthcare market. They’ll discuss the hurdles they faced, the lessons they learned, and the milestones they achieved along the way. The panel will shed light on the regulatory, organizational, and cultural particularities of Germany’s health ecosystem in both the inpatient and outpatient sector. What does it really take for international innovators to navigate market access, pilot project management, and regulatory compliance? Come and find out!

Host:   

• Julia Pietsch I Senior Manager Healthcare I Germany Trade & Invest  

Speakers:   

• Daniela Nippraschk  I Healthcare Expert I NG Cooperation GmbH

• Ingrid Ellingsen I Managing Director Nordics I Dossier Solutions  

• Priit Kruus I CEO I Dermtest