The motto for this issue comes from a regional German director of Amazon who reminds us: “It’s important to stay close to your customers.” That point has been driven home by the coronavirus pandemic, one of the negative outcomes of globalization, which has changed lives and businesses even at the most local levels.
The topic of our title story – batteries for electric vehicles (EVs) – is a perfect example. In the past, EV batteries have tended to come from Asia, but production is shifting to Europe at an incredible pace. Germany is the absolute heart of this trend and it is easy to see why. As industry and Germany Trade & Invest experts explain, proximity to Europe’s largest economy and one of the world’s leading automotive markets is key for success in the rapidly changing mobility sector.
Germany’s “New Space” industry may be set up to cover thousands of kilometers , but it too has evolved from the desire to give the micro-satellite delivery sector a local home in the center of Europe. For that reason, the German government is making it a priority.
And speaking of home, this issue also delves into the rapidly expanding German gaming sector. Video games and classic board and card games are experiencing a renaissance as people have been forced to spend more time within their own four walls.
- Markets Germany 2/21 - PUTTING THE E IN E-MOBILITY (PDF; 4.4 MB)
This publication can also be ordered as a printed issue.
This publication can also be ordered as a printed issue subscription.