GERMANY MEANS BUSINESS.
"GERMANY MEANS BUSINESS." is the location marketing campaign to promote Germany as a business location. As an umbrella campaign, it provides a cohesive communications framework to transport the diverse public image representations of German location marketing, thereby reducing advertising wastage and positioning Germany more clearly in international competition.
The campaign serves as a platform that provides all location marketing partners with a common, strong voice. “GERMANY MEANS BUSINESS.” highlights Germany's greatest strengths for business decision-makers: market size and reliability.
We invite all partners to use the campaign's advertising materials to complement their own communications materials and instruments and thereby contribute to the sustainable international promotion of Germany as a business location. All partners are presented on the campaign website www.germanymeansbusiness.com.
