Blick über die Spree auf den Reichstag in Berlin Blick über die Spree auf den Reichstag in Berlin | © gettyImages/Westend61

Location Marketing

GTAI Promotes Germany as a Business Location Abroad

Germany counts among the world’s leading business locations and regularly receives top ratings in international rankings. GTAI promotes the strengths of the German economy abroad in order to maintain this position. To do so, we rely on an effective communication strategy, excellently coordinated instruments and the right mix of our own and external content.

GTAI's marketing communications measures aim to convince foreign businesses to settle in Germany and also promote the good reputation of the German economy abroad. We focus on increasing the general perception of Germany as an innovative business and technology location, using a number of different channels (digital, TV, print) as well as exhibition and event participation.

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INVEST IN GERMANY

"INVEST IN GERMANY" is the location marketing campaign to promote Germany as a business location. As an umbrella campaign, it provides a cohesive communications framework to transport the diverse public image representations of German location marketing, thereby reducing advertising wastage and positioning Germany more clearly in international competition.

The campaign serves as a platform that provides all location marketing partners with a common, strong voice. “INVEST IN GERMANY” highlights Germany's greatest strengths for business decision-makers: market size and reliability.

We invite all partners to use the campaign's advertising materials to complement their own communications materials and instruments and thereby contribute to the sustainable international promotion of Germany as a business location. All partners are presented on the campaign website www.invest-in-germany.com.