What We Do

Export Promotion

GTAI Provides Comprehensive Export Market Information

In order to successfully compete internationally, Germany’s export-oriented SME sector has to know its markets and the import regulations and characteristics of its target countries.

GTAI experts at more than 50 locations worldwide analyze the latest trends and developments in all strategic growth markets. Our database is updated daily and offers a diverse variety of status reports and analyses with around 3,000 new articles each year.

Our standardized information range allows us to present the basic knowledge for foreign business planning and implementation in important markets for market comparison. Foreign trade-relevant developments and events are assessed at short notice as and where required.

As well as market and industry information, GTAI also offers information on opening new markets. Our regularly updated series covers the most important aspects for planning market openings.

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Investor Consulting

Germany is one of the most popular investment locations in the world. Around 55,000 foreign companies are situated in the Federal Republic of Germany, and are responsible for investment of nearly EUR 600 billion. Foreign direct investment provides jobs for over three million people.

GTAI industry experts identify future themes that position Germany as an attractive business and technology location for international businesses. Investment streams, international industry trends and market and R&D potential are analyzed. This data is used to provide information for potential investors. GTAI addresses foreign companies active in strategic industry sectors in order to increase investment interest in Germany.

We also identify potential investors at leading trade fairs and conferences in selected regions. Trade fair and conference selection is closely coordinated with the foreign trade fair program of the Federal Government. For specific investment plans, our experts support foreign companies from the decision-making phase to market entry right up to setting up in Germany.

Our experts support specific investment projects from the decision-making process to market-entry strategy to locating to Germany.

We provide an extensive range of services for foreign investors. Our regular information service includes:

• Market and industry analyses
• Market entry analyses
• Extensive legal information (tax, labor law, etc.)
• Funding and financing information

Our advisory services include:

• Market-entry strategy development support
• Site identification, site visit support
• Tax and legal information and support
• Available funding and financing options advice
• Contact initiation and accompaniment during visits to local partners and networks

Location Marketing

Germany counts among the world’s leading business locations and regularly receives top ratings in international rankings. GTAI promotes the strengths of the German economy abroad in order to maintain this position. To do so, we rely on an effective communication strategy, excellently coordinated instruments and the right mix of our own and external content.

GTAI's marketing communications measures aim to convince foreign businesses to settle in Germany and also promote the good reputation of the German economy abroad. We focus on increasing the general perception of Germany as an innovative business and technology location, using a number of different channels (digital, TV, print) as well as exhibition and event participation.

GERMANY MEANS BUSINESS.

"GERMANY MEANS BUSINESS." is the location marketing campaign to promote Germany as a business location. As an umbrella campaign, it provides a cohesive communications framework to transport the diverse public image representations of German location marketing, thereby reducing advertising wastage and positioning Germany more clearly in international competition.

The campaign serves as a platform that provides all location marketing partners with a common, strong voice. “GERMANY MEANS BUSINESS.” highlights Germany's greatest strengths for business decision-makers: market size and reliability.

We invite all partners to use the campaign's advertising materials to complement their own communications materials and instruments and thereby contribute to the sustainable international promotion of Germany as a business location. All partners are presented on the campaign website www.germanymeansbusiness.com.