Führungskräfte, Schulungsklasse | © GettyImages/Eric Audras Business executives in a training class | © GettyImages/Eric Audras

Education and E-Learning

Europe’s Biggest Education and Online Learning Market

Significant opportunities exist for innovative digital learning platforms and solutions providers in Europe’s biggest and most diverse education and e-learning market.

The conditions created by demographic change and changing skill set requirements represent a significant challenge for education and further learning. The global Covid-19 pandemic has accelerated uptake of online education and learning solutions, with digital technologies and data infrastructures having far-reaching effects on traditional teaching and learning models.

Education and Learning for a Strong Economy in Germany

Germany’s excellent education and training system plays a decisive role in the country’s strong economy.

Knowledge is a key resource – and one that is underpinned by the dual education system. Since 2005, the percentage of people meeting the higher education requirements has increased from 43 percent to more than 50 percent. In 2018, 54 percent of people were in engaged in continuing education and training activities. Germany’s “digital transformation” is creating demand for continuing education – from the school and training sector through to the university and further education sectors.

Education – A Global Growth Market

Education is a global growth market. Population growth and demographic change are driving demand for digital education and learning solutions in a changing world. The share of tertiary-educated young adults in OECD member countries rose from 35 percent in 2008 to 44 percent in 2018. This reflects increased global demand for skilled labor, rising wealth levels and more funding programs supporting access to tertiary education.

High Educational Attainment Standards

Germany has high levels of educational enrolment and attainment in international comparison. Degrees in MINT (mathematics, informatics, natural sciences, and technology) subjects are more popular in any other OECD country. In 2017, over one third of all graduates in 2017 obtained a tertiary qualification in a MINT discipline.

Education and Learning by Numbers

EUR 147.2 billion

Total Public Education Spending in Germany

4.2%

Total Public Education Spending as Percentage of Gross Domestic Product

EUR 1,182

Per Capita Spending on Schools, Universities and Other Education Establishments

3.6%

Education Sector Value Added Share of Domestic Economy

EUR 310 billion

Total Spending on Education, Research and Science
Source: Federal Statistical Office 2019

Education and E-Learning Market Opportunities

Germany’s highly diversified education and learning sector provides excellent opportunities for international investors in a number of classical segments and emerging markets.

Digital Education Solutions for the Smart School Classroom

Demand for school online learning platforms and digital education solutions is growing. The Covid-19 pandemic has highlighted the urgent need for a radical overhaul of digital infrastructure in Germany’s school education system. Germany is making more than EUR 5 billion available over a period of five years to bring the country’s schools into the digital age. The funding, equivalent to EUR 500 for every one of Germany’s 11 million school pupils, will help schools upgrade their digital infrastructure through the provision of smartboards, Wi-Fi provision, online learning platforms, and the use of mobile devices.

Growing Private Consumer Market for E-Learning

The private consumer market for online learning platforms and services is growing. The global e-learning market passed USD 200 billion in 2019 and is expected to grow at more than eight percent CAGR for the period 2020 to 2026. Cloud computing and artificial intelligence technologies married to high internet penetration levels across the globe are driving market growth.

The coronavirus pandemic has also increased demand for e-learning solutions, with mobile learning, microlearning, social learning, and corporate massive open online courses (MOOC) being the emerging trends increasing market turnover. Digital learning content and e-learning course account for more than 50 percent of the German e-learning market alone.

Internationalization and Transnational Education

Transnational education (TNE) is an increasingly global trend that is gaining ever more traction in the higher education market. More and more educational establishments are carrying out their academic programs across a number of countries according to different modes including articulation programs, branch campuses, distance learning, MOOCs, and franchising arrangements. The German Academic Exchange (DAAD) provides support to numerous TNE projects as well as binational universities and branch campuses, with a strong focus on engineering and the natural sciences.

EdTech – Global Growth of Educational Technology

The global edtech market is growing. According to a 2020 Citi study, international edtech spending is set to more than double to around USD 360 billion in 2024 from USD 160 billion in 2019. In 2024, edtech will still only account for less than five percent of total education spending. However, according to Citi’s long-term prognosis, the future edtech market could value be as much as USD 2.7 trillion.

Latest Publication: Education and E-Learning in Germany

Fact Sheet E-Learning in Germany Fact Sheet Education and Digital Learning in Germany | © GTAI

Digitalization is transforming learning – in the classroom, the workplace and at home.

Significant opportunities exist for innovative online learning platforms and solutions providers in Germany - Europe’s biggest and most diverse education and learning market. Download the latest fact sheet about Education and Digital Learning in Germany for free.

Success Story: Lancaster University Leipzig

Germany Trade & Invest helped Lancaster University realize its objectives during the business location process in Germany– from the provision of legal information to site visits.

GTAI provided up-to-date market and industry information, allowing foreign investors to identify the most suitable options for their prospective investment projects.

Lancaster University Leipzig

Lancaster University (LU) Leipzig is a branch campus of Lancaster University. Awarded “International University of the Year” award by the Times and the Sunday Times’ “Good University Guide 2020,” Lancaster University ranks in the top 10 of all three national league tables in the United Kingdom and received a gold rating in the British government’s “Teaching Excellence and Student Outcomes Framework” assessment. Dr. Elisabeth Grindel-Denby, Campus Director, of Lancaster University Leipzig wants you to know:

"Lancaster University chose Leipzig because this city has everything that is needed to offer students a fantastic time whilst studying as well as longer-plan settlement opportunities. The support from GTAI was amazing – especially their timely responses, openness, reachability and the high quality of information and outputs. GTAI enabled us to quickly hit the ground running. Thank you very much!"

LU Leipzig offers a range of degree programmes, with the university committed to providing the same academic quality and student experience it offers in the UK. As part of its first phase of development, the Leipzig campus plans to offer four Lancaster University accredited Bachelor of Science programmes taught by the university, and a Lancaster University accredited foundation programme delivered by Navitas. The campus is located in the heart of the city of Leipzig and welcomes German, EU and international students.

From September 2020, students will be able to acquire a British university degree in the centrally located rooms of the Alte Hauptpost in Leipzig. Twenty new positions are expected to be created at the site over the next two years.

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