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Bavaria: Back from the Edge

May 20, 2020

Porcelain artifacts at the Rosenthal factory in Selb, Bavaria. | © Gaby Gerster/laif

Like many regions, northern Bavaria faced challenging changes after German reunification. However, the traditional ceramics industry survived by playing to its strengths and is now attracting investors from America and Japan.

Back from the Edge: Read the whole article in our Markets Germany magazin!

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Markets Germany Special Edition 2020 – States of Flux

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Bavaria

Bavaria boasts a unique identity developed over 1,500 years, a span of time that witnessed the growth of both traditional agricultural wealth and world-class manufacturing and service industries. Hence the slogan: "Laptop and Lederhose."

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Berlin

Come to Berlin and you'll feel it, too: energy. Over the last two decades, Germany's capital city has become the gateway between East and West as well as one of the world's most vibrant, creative, and innovative locations.

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Neue Bundesländer: Brandenburg

Brandenburg

The Federal State of Brandenburg has developed into a modern, high-quality location and into a driver of economic activity in the German Capital Region Berlin-Brandenburg. Its central position in the continent ensures that all the growing markets in Europe are only a one-day truck drive away.

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Bundesland: Bremen | Federal State: Bremen, Germany | © GettyImages/Westend61

Bremen

The over 1200 year old Hanseatic city of Bremen and Bremerhaven form today the Federal State of Bremen. Shipping, trade and industry, logistics, science and research – the two-city state presents itself in Northwestern Germany as a future-oriented hub with an export quota of 56 percent.

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Bundesland: Hessen | Federal State Hessen | © istockphoto/typhoonski

Hessen

Investors are convinced: 95 percent of foreign companies would again opt for Hessen. The economic region in the heart of Germany intersects with Europe's major transport routes and provides international investors with ideal conditions for sustainable growth.

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Mecklenburg-Vorpommern

Mecklenburg-Vorpommern (MV) is often called the "state of a thousand lakes," but the nickname is only half correct. The state actually has over 2,000 lakes, which – in addition to countless nature reserves, castles, stunning Hanseatic coastline towns with white cliffs and beaches, and excellent ferry facilities – make tourism the state's main industry.

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Federal State Lower Saxony, Germany - Hannover, New City Hall

Bundesland: Niedersachsen | Federal State Lower Saxony, Germany | © GettyImages/Westend61

Niedersachsen

Niedersachsen is Germany’s second-largest state, stretching from the Harz Mountains in the east to the North Sea in the west. Its size and location put it right in the center of the major trans-European trade routes.

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Bundesland: Nordrhein-Westfalen | Federal State North Rhine-Westphalia, Germany | © GettyImages/trabantos

North Rhine-Westphalia

The state offers excellent infrastructure, from international airports to a high-speed rail network on which you can pass from coal-mining and steel-production areas to others dense with bio-chemical and high-tech companies. Cities such as Aachen, Cologne, and Düsseldorf combine historical interest with avant-garde cultural offerings.

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Rheinland-Pfalz

Thanks to its central location in the heart of Europe and the proximity of the neighboring countries France, Luxembourg and Belgium, Rheinland-Pfalz has become established as an internationally successful, future-oriented business location.

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Saarland

Once famous for its vast mining industries, Saarland is quickly becoming more associated with the young technology and IT companies- which makes the state’s focus on innovation a reality worth bragging about.

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Saxony

Saxony is the birthplace of German industrialization, and long-standing traditional industries – such as machine construction and automotive manufacturing – continue to flourish there. Saxony is also home to the well-known architectural and cultural offerings of Dresden, Freiberg, and Leipzig.

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Saxony-Anhalt

Saxony-Anhalt is the state with the right mix: it is both an impressive industrial location and a great place to call home. Mountains crisscrossed by hiking paths roll into plains where wind farms stretch across the horizon.

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Schleswig-Holstein

Located at the crossroads between Scandinavia, Northern Europe, and the North and Baltic seas, Schleswig-Holstein (SH) cannot help but be closely tied – culturally and economically – to the sea.

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Thuringia

Thuringia lies at the heart of Germany and Europe. Its cultural fame derives from the Weimar poets, Goethe and Schiller, but its craftsmanship is equally valued and far-reaching.

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Bavaria: Back from the Edge

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