Germany proves a reliable location for start-ups amidst the corona pandemic.
Corona crisis affecting Germany's start-ups
The coronavirus crisis has changed the German start-up landscape: Nine out of ten companies have been affected economically, and over 70 percent fear for their existence - these are the results of a study by the German Startups Association. It found that the crisis is already impacting the entire breadth of the German start-up ecosystem, especially the human resources and tourism segments.
The study also shows start-ups being affected no matter what phase they are in. Smaller companies suffer from the lack of customer contact due to cancelled trade fairs and events, while large start-ups with many employees are primarily concerned about sales, liquidity and future financing. The global market has always filtered out weaker start-ups - a process that will intensify because of the crisis. One result, however, will be less competition. Technology start-ups able to complete financing rounds in this environment will have an advantage.
Governmental support measures: two pillar concept
The federal government is trying to ease the situation with a package of more than two billion euros aimed specifically at German start-ups. The initiative was announced on April 1, 2020, and over the past few weeks, the German Ministry for Economic Affairs and Energy (BMWi) and the Ministry of Finance have worked out the details together with the KfW Banking Group and KfW Capital. "Covid 19 must not be allowed to slow the growth of our highly innovative companies," said Thomas Jarzombek, the BMWi’s point man on the digital economy and start-ups. “That is why we have worked hard to ensure that the two-billion-euro package of measures is ready and can now be accessed by start-ups and small and medium-sized companies. This is how we secure jobs and innovation in Germany."
The package of measures is based on two so-called pillars: In Pillar 1, called the “Corona Matching Facility,” the government provides additional monies to venture capital funds so that investors can finance highly innovative and future-oriented start-ups despite the crisis. The idea is to protect young companies’ growth during their development phases. The Corona Matching Facility uses existing cooperation with public partners such as KfW Capital and the European Investment Fund to quickly make public support available to start-ups via venture capital funds.
Pillar 2 is aimed at start-ups and small and medium-sized companies without access to the corona matching facility. It opens up further ways of securing financing. To this end, there will be close cooperation with Germany’s 16 regional states, particularly via their investment authorities.
Taking advantage of accelerator programs
The Digital Hub Initiative and its network have also adapted many existing structures. Enabling start-ups, for example, to participate in accelerator programs like the top-ranked SpinLab - the HHL Accelerator in Leipzig. Within six weeks, the accelerator team went over to a digital format. That allows eight innovative teams to continue to work on energy, smart infrastructure and e-health topics in the coming semester. During the six-months program, startups receive help from a broad network of partners, investors, mentors and coaches in order to set up successful cooperation projects. The aim is to promote entrepreneurship and innovation in start-up funding in Leipzig and beyond.
Stability in start-up location Germany
These various measures illustrate Germany’s reliability as an international start-up location. Conversely, start-ups represent a core strength of Germany’s future-oriented and competitive economy.
The Corona crisis has had differing impacts on various parts of Germany’s start-up landscape: Whereas travel and mobility start-ups have suffered sharp drops in sales, business software developers have thus far only experienced slower growth. Other segments such as collaboration tools or e-health even have good prospects of emerging from the crisis stronger. During the crisis, digital business models have proven remarkably robust.
The German start-up ecosystem will not disappear – that much is already evident. Compared with other actors in the economy, entrepreneurs and investors will be empowered and emerge from the crisis more quickly. The hope is that young tech companies will become even more central to the overall economy because they are more engaged in innovation and change and more adaptable than other sectors of the economy.