Your company is already operating in Germany and you would now like to export worldwide?

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Germany is Europe's e-commerce leader offering a myriad of opportunities for international online retailers and service providers alike.

Ninety-five percent of Internet users in Germany 16 years of age and older purchase goods and services online. This corresponds to 58 million digital buyers according to digital association Bitkom. The Bundesverband E-Commerce und Versandhandel Deutschland - bevh (German Federal Association of E-Commerce and Mail-Order Trade) reports that gross sales of e-commerce goods grew by 19 percent to EUR 99.1 billion in 2021. This represents more than one in five euros of pure e-commerce sales excluding the food retail sector (one in seven euros including food sector).

E-commerce sales are expected to grow to EUR 111 billion (12 percent increase) in 2022. This puts Germany in first place within the EU and in sixth place worldwide – behind China, the USA, Great Britain, Japan, and South Korea respectively.

Media Center: Interviews with our industry expert Nadine Litchfield

 E-Commerce Market in Germany. Nadine Litchfield at e-commerce berlin expo

Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market

MarketingSherpa Media Center at IRCE

Nadine Spath of the Germany Trade and Invest sat down with MarketingSherpa’s Director of Editorial Content in the MarketingSherpa Media Center at IRCE to discuss how marketers can expand into foreign markets by learning about the differences between American and foreign e-commerce markets.

Nadine Litchfield, Senior Manager of Consumer Markets and E-commerce, Germany Trade and Invest Nadine Litchfield, Senior Manager of Consumer Markets and E-commerce, Germany Trade and Invest | ©

Germans are ‘Return-Champions’, but it is still the biggest consumer market in Europe.

Read the whole interview with Nadine Litchfield here

Preferred Online Payment Methods in Germany Preferred Online Payment Methods in Germany | © BEVH / Creditreform Boniversum

How German online shoppers differ from American consumers

Read the whole article here

Latest Publication

E-retail in Germany: new rules and new opportunities
New rules with wide-reaching implications for e-retailers. This current development is highlighted in my article on the internet Retailer Magazine.

„Tips for tapping the German e-commerce market“
Find out how to be successful in Europe’s most promising online retail economy.

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