E-Commerce
Germany is Europe's e-commerce leader offering a myriad of opportunities for international online retailers and service providers alike.
Ninety-five percent of Internet users in Germany 16 years of age and older purchase goods and services online. This corresponds to 58 million digital buyers according to digital association Bitkom. The Bundesverband E-Commerce und Versandhandel Deutschland - bevh (German Federal Association of E-Commerce and Mail-Order Trade) reports that gross sales of e-commerce goods grew by 19 percent to EUR 99.1 billion in 2021. This represents more than one in five euros of pure e-commerce sales excluding the food retail sector (one in seven euros including food sector).
E-commerce sales are expected to grow to EUR 111 billion (12 percent increase) in 2022. This puts Germany in first place within the EU and in sixth place worldwide – behind China, the USA, Great Britain, Japan, and South Korea respectively.
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